Talk radio is one of the few places in American broadcast media that give voice to "regular people." But because local programs have largely been replaced by nationally syndicated hosts, the format rarely provides insights into the thoughts, concerns, and opinions of a local area.
Perhaps this is what makes Jim Fisher, talk-show host for WOC 1420AM for more than three decades, such a valued contributor to the genre. Whether you agree with him or not, he is one of us.
The Jim Fisher Show, heard Mondays through Fridays from 2 to 5:30 p.m., is a rarity. Not only has he maintained his program for 31 years and counting, but his show continues to be a commercial success. Clients get on waiting lists to be endorsed by Fisher, who has final say on which local advertisers he will pitch for. And his show consistently generates local advertising revenues that compete with nationally syndicated heavy-hitters such as Rush Limbaugh and Sean Hannity, who also air on WOC.
In an interview with this Quad Cities icon, Jim was charmingly frank in his assessment of his own success: "I have been blessed or cursed with a certain voice. I have never applied for a job. The Armed Forces Radio & Television Service asked me to work a volunteer shift while I was enlisted in the military in Asia. I ended up taking the licensing test here in the U.S. in the 1960s for commercial broadcasting."