Kevin Costner in 3000 Miles to GracelandI remember a time, not so long ago, when I actually looked forward to movie trailers. Getting the chance to see what certain performers and directors had coming up next, witnessing the artfulness of the preview itself, which has to build anticipation with three minutes of footage, experiencing that happy rush when an entire audience simultaneously reacts to a trailer with a feeling of, "I can't wait to see that" ? I ate it all up.

 

Ben Stiller and Edward Norton in Keeping the FaithKEEPING THE FAITH

If you've seen the trailer for Keeping the Faith - a slapsticky montage featuring the sight of Edward Norton, as a priest, setting his clerical robe on fire (which he extinguishes by leaping into holy water), and Ben Stiller, as a rabbi, punching a woman in the stomach - you might be shocked at the sweetness and earnestness of the movie itself. The film's trailer is one of the biggest pieces of false advertising in recent movies.